Here are some personalization statistics to support that claim: 1. - SmarterHQ, 74% of customers feel frustrated when website content is not personalized. 4. Some brands have recorded an 8x improvement on click-through rates with a personalized video versus standard outbound email campaigns. SEO or PPC: The Common Dilemma – Infographic. & 54% of executives committed to personalization report that they exceeded annual revenue targets compared to only 15% of those not as committed to the tactic. Customers are hesitant to adopt electronic billing, but RR Donnelley goes through how you can have a higher adoption rate with improved customer experience. AI promises — and is delivering on — incredible new benefits. When asked to prioritize one capability that will be most important to marketing in the future, one-third of marketers answered: “personalization.” 18. (Experian). Job or position descriptions are an important part of hiring and managing employees. 11. Blake is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. When message and subject line are personalized, emails have an average open rate of 5.9% and a click rate of .2%. Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization (source). 71% of consumers feel frustrated when a shopping experience is impersonal. 26. Emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not (source). By pairing senior managers with younger executives, reverse mentoring encourages more meaningful transfers of knowledge and also facilitates better intergenerational relationships and communication. Ted Vrountas is a content writer at Instapage who hates most marketing content. (Salesforce), 3. - Statista, 72% of consumers say they only engage with personalized messaging. Personalization works: 88% of U.S. marketers reported seeing measurable improvements due to personalization — with more than half reporting a lift greater than 10%. 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history (source). 59% of customers say that personalization influences their shopping decision. More than half of consumers (57%) are okay with providing personal information (on a website) as long as it’s for their benefit and being used in responsible ways. - SmarterHQ, 80% of frequent shoppers only shop with brands that personalize the experience. 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. Actually, they’re not tired of it, they’re over it. Brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. When only subject line is personalized, emails have an average open rate of 7.4% and a click rate of .4%. Marketers see an average increase of 20% in sales when using personalized experiences. Improve Electronic Billing Adoption Rate by Improving Customer Experience. - CMO by Adobe, 42% of consumers are annoyed when content isn’t personalized. 2. In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! 90% of U.S. consumers find marketing personalization very or somewhat appealing. It’s pretty clear that the era of one-size-fits-all marketing is long gone. - Segment, 70% of millennials are frustrated with brands sending irrelevant emails. 32% don’t like personalized messages from brands because they feel like an invasion of privacy. By now, if you’re not using personalization to your advantage, you’re in the minority. Blake is the author of two books on customer experience. 19. So to help put things into context for the year ahead, here are 20 digital marketing stats and charts to quickly summarise the state of content marketing, as it stands now. And in a world where the vast majority of companies are focused on improving personalization, companies that don’t prioritize creating a tailored experience run the risk of getting left behind. Sadly, the stats suggest most businesses are still coming up short. 63% of respondents are highly annoyed by the way brands continue to rely on the old-fashioned strategy of blasting generic ad messages repeatedly (source). Coming up with a great design idea from scratch is hard work! - Smart Insights, 66% of consumers say encountering content that isn’t personalized would stop them from making a purchase. The key is knowing which networks to use, what kind of content to publish and how to get your brand seen by the right people – which generally means adding social advertising into the mix. For 66% of marketers, one of the big struggles with personalization is securing internal resources to execute personalized marketing programs. She lives in the Bay Area with her husband, their two children and two dogs. When you talk about change in digital marketing, search has got to be the most chaotic aspect of it all. Email Marketing Software (HubSpot), 8. Over 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand (source). - CMO by Adobe, Personalized homepage promotions influenced 85% of consumers to buy. Leadformly Use a form optimisation tool like Leadformly to get people signing up and then something like ActiveCammpaign to send targeted messages to people based on what they signed up to. Brands realise now that social media is essentially a content publication tool, not a quick fix to instant marketing results. 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives (source). 20 Personalized Marketing Statistics Infographic 2020, portfolio_page-template-default,single,single-portfolio_page,postid-35291,ajax_fade,page_not_loaded,,hide_top_bar_on_mobile_header,transparent_content,qode-theme-ver-9.5,wpb-js-composer js-comp-ver-4.12,vc_responsive, Infographic Examples, Marketing Infographic Examples, SEO or PPC: The Common Dilemma – Infographic, 10 Myths About Professional Training – Infographic. The biggest challenges with personalization are gaining insight quickly enough (40%), having enough data (39%), and inaccurate data (38%). To find success working from home, organizations need to develop employee-focused business continuity plans that will allow them to adapt and collaborate, even in uncertain times. The personalization statistics above show that content personalization truly is the future of marketing. Companies still face a number of challenges associated with ramping up COVID-19 test kit production. & © 2020 Postclick, Inc. All Rights Reserved. If some reason you’re still not sold on personalization, we’ve compiled a list of statistics that prove its effectiveness in ways you may not have imagined. Contact us to learn more about how personalized marketing can help your brand speak to individual customers in a more effective way. & CX, Commercial - Monetate, 55% of marketers say the top benefit of personalization is increased visitor engagement and improved customer experience. Donnelley & Sons Company, all rights reserved. RRD's creative experts have assembled a quick-tips guide for choosing and implementing the best soft-proofing solution — useful information for novices and veterans alike. Personalized email marketing generates a median ROI of 122%. - Accenture, 73% of consumers say a business has never communicated with them online in a way that felt too personalized or invasive.